Editors berend wierenga is professor of marketing at the rotterdam school of management erasmus universityhis main research areas are marketing models managerial decision making in marketing and marketing management support systems. Handbook of marketing decision models international series in operations research management science mediafirecom rapidgatornet 4sharedcom uploadingcom uploadednet download note if youre looking for a free download links of handbook of marketing decision models international series in operations research management science . The book series international series in operations research and management science encompasses the various areas of operations research and management science both theoretical and applied books are included it describes current advances anywhere in the world that are at the cutting edge of the field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidl part of the international series in operations research management science book series isor volume 254 this new edition of the handbook has chapters on models for substantive marketing problems such as customer . Chapter 9 econometric and time series market response models dominique m hanssens leonard j parsons pages 409 464 download pdf chapter 16 marketing decision models from linear programs to knowledge based systems arvind rangaswamy handbooks in operations research and management science contents of previous volumes pages 893 895
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